Continuing National Perennial Month with Echinacea Purpurea, Purple Coneflower. This long lasting, showy purple flower is native to Eastern North America, growing approximately 2-5' tall and blooming early to mid summer. An adaptable plant that is drought, heat, humidity and poor soil tolerant, prefers soil that is well-drained in full sun. Purple Coneflower makes for great fresh cut flowers, but also for massing in the borders, native plant gardens, wildflower areas, meadows, or woodland gardens. This flower is considered aggressive, spreading rapidly and best combined with Black-eyed Susans. Fun Fact - The genus name of Echinacea evolves from the Greek word Echinos, which means hedgehod or sea-urchin. This refers to the spiny center cone found on most flowers within this genus.